Rick Perry for President 2012, part 1: The Elevator Pitch

Forget everything else — if you had to boil down every presidential candidate’s message to a very simple elevator pitch, Rick Perry wins hands-down. No Republican currently running can match it. Obama can’t either, but he won’t even try. He has already committed inexorably to polarizing the electorate and motivating the base, a la Bush 2004 on steroids.

Rick Perry’s message in a word: jobs. That’s it. Obama has failed on that front completely and massively. True measures of unemployment have more than doubled since his inauguration, and no other Republican currently running can match Perry’s job-creation record as governor of Texas.

While Obama’s American economic policies were destroying jobs nationally, Perry’s Texan policies have Texas going in the opposite direction. Imagine what Obama’s unemployment numbers would look like without Texas. Despite the stiff headwind from Obamanomics, Texas has been a rock of job growth by doing everything different than Obama. Since the recession technically ended in 09, Texas has added as many new jobs as the rest of the nation. To wit, over the last 5 years Texas added 537,500 jobs. 2nd closest was neighboring Louisiana with just 55,000 new jobs and 41 states actually lost jobs. Not surprisingly, Texas has the second lowest debt per capita in the nation…just contrast that with Obama who trumpets adding trillions in debt over 10 years as “historic.”

No other Republican can match it either. Not Mitt Romney, as Massachusetts wasn’t an engine of economic growth in his tenure, nor did he do anything to make it moreso. Not Michele Bachmann, runnning as the Tea Party candidate. Not Tim Pawlenty, trying unspectacularly to be a generic Republican. Not Herman Cain, even if he does have a good record as a businessman.

Rick Perry has the added advantage that he has always run on jobs. Just check this compilation of his TV ads over the years:

Jobs — Rick Perry campaign ads

In a time of lengthy economic stagnation, having Texas’ strong and unique job growth is a heckuva base for a presidential campaign.